Direct Marketing Policy - Richard Petrie Optometrists

Direct Marketing Policy


This policy explains how Richard Petrie Optometrists, based in the United Kingdom, may use your personal information for direct marketing purposes.

What is ‘Direct Marketing’?

Direct marketing is marketing which is directed at specific individuals. For example, a newspaper advertisement would not be direct marketing as it is targeting a particular group, not a particular individual.

What ‘Direct Marketing’ might Richard Petrie Optometrists send you?

The Direct Marketing which Richard Petrie Optometrists might send you includes a quarterly Newsletter containing practice information such as updates, products and services available. Events, special offers and offers. This Direct Marketing will be sent in the form of an email and occasionally via text. Please be aware that we will only send these items if you have ‘opted-in’ to receiving them. You may ‘opt-out’ either by selecting your preferences on your email or by telling a member of staff at the practice.

Where else can you find information about Richard Petrie Optometrists privacy practices?

In addition to this Direct Marketing policy, Richard Petrie Optometrists has a separate Privacy Policy which provides more information about our privacy practices. In our Privacy Policy you will find information on the following:

  • Why we collect and process your data.
  • What data we collect and process.
  • How we hold and share your data.
  • Your rights.

Do we share your information with anyone else?

Please see our Privacy Policy for details of how and when we may share your personal information with third parties.

What if you don’t want to receive Direct Marketing anymore?

If you decide you no longer wish to receive Direct Marketing from Richard Petrie Optometrists anymore you can withdraw your consent at anytime. This can be done by changing your preferences  on your email by ‘unsubscribing’ or changing the information you want to receive. You can also tell a member of staff  on your next visit who can change this for you.

You can also email us at stating:

  • Your name
  • Your contact details (address and email address that you are being sent direct marketing to)
  • The preferences you would like us to update (eg – no longer wishes to receive events or any direct marketing via email)

Please be assured that we will do all we can to ensure that any request to ‘opt-out’ is actioned within a period of 14 days of the request, providing that you have given us all of the information referred to above which is required to enable your request to be carried out.

Changes to this policy

We may update this policy from time to time and will post any changes on our website. You should check back occasionally and read through it again.

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